Lagos, Nigeria -- Some 80 years after its first launch, the iconic board game of Monopoly has finally released its first African city edition.
A Lagos-themed version of the
popular real estate game was unveiled earlier this week, making Nigeria's
bustling economic capital the first city in the continent to have a dedicated
Monopoly edition.
"Lagos is special, it's a megacity,
one of the fastest-growing cities in Africa," says Nimi Akinkugbe, head of
Bestman Games which is distributing the Lagos edition.
"But apart from that, Lagos also
holds a very special place for Nigerians all over the world. There are about 15
million Nigerians in the diaspora who are very nostalgic about Lagos; it's not
just for Lagosians but for people all over the world," she adds.
Monopoly adds first African
city
The affluent Banana Island, a
man-made waterfront community boasting multi-million dollar mansions and
manicured lawns, was revealed as the game's most expensive property, joining
Boardwalk in the standard U.S. edition and Mayfair in the London
version.
Many of the squares for the game's
upmarket locations feature sponsorship from banks, radio stations and shopping
centers. In contrast, the square dedicated to the floating shantytown of Makoko,
which is the cheapest piece of real estate in the Lagos edition of the game, was
left unsponsored.
Local officials were heavily
involved in bringing Monopoly to the sprawling metropolis of some 15 million
people. Their goal was partly to promote the city's rich history and landmark
sites but also to encourage responsible behavior and inform citizens about laws
that are often overlooked.
"You've been caught driving against
traffic. Report for psychiatric evaluation," is the message on one Chance card,
which issues a fine -- in line with the laws introduced recently by the local
government to deal with the city's major traffic problem.
Another card reads: "For using the
overhead pedestrian bridge on Worodu Road, move forward three spaces." Akinkugbe
explains that many lives have been lost as people tend to cross the express
highway by running across the road. "By rewarding the person that uses the
overhead bridge by moving forwards three spaces, slowly it begins to sink in,"
she says.
And there are also references to
Nigeria's corruption problem: "For attempting to bribe a law enforcement agent,
pay a fine," says another card.
"This gives us an opportunity to
educate the public about those things," says Akinkugbe. "[It's about] penalizing
negative behavior and rewarding good behavior but in a fun and enjoyable way. We
all know that learning through play is one of the most powerful forms of
learning because it is not forced but is done in a relaxed, easy
way."
Akinkugbe says that two other
African countries -- South Africa and Morocco -- have a version of Monopoly, but
Lagos is the only city in the continent to have its own edition. She says that
the Lagos game was sold out within 24 hours of its release, as about 4,000
people got their hands on it.
"Thousands of Nigerian families
they are going to be playing Monopoly over Christmas, having a good laugh and
learning at the same time, and just appreciating the city," she
says.
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Friday, 28 December 2012
FIRST AFRICAN CITY IN THE MONOPOLY BOARD GAME : LAGOS
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